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THE POWER OF SIX

In any business, a lot of emphasis is placed on How has the peer group made you a better
customer relationships – whether they are B2B, B2C business owner?
or a combination of both. At Caskey Group, we believe
that customer relationships are so important, that we “The peer group has challenged me personally in
dedicated an entire article in this very magazine to so many ways, and I’ve come to truly view the peer
the subject! group members as family. I’ve learned to share and
trust information whether it’s good or bad with every
In this feature, though, we would also like to member in the group. I witness challenges the other
share with you another valuable – and somewhat members are being presented with, and it makes me
overlooked – business relationship. The Peer Group. learn and grow from their experiences. I’m able to

Since 2014, Caskey Group, and our President, Tony bring that knowledge back to my organization.”
Rife, have been members of Print Production Peers, ~ Tony Rife, President of Caskey Group
or P3 - a partnership of six independently-owned “I am held accountable by businessmen who hold my
printing communication companies who work personal and work goals in high regard. They care for
together to maximize each company’s knowledge me personally and our company, and I’m energized to
and expertise. do the same for them. There are segments of business

All of the P3 companies were founded as printing in which I’m more proficient, but they help me learn
companies. Today, however, these businesses are the areas where I’m weak. It is a year-round continuing
industry leaders in printing services and marketing education.” ~ Tim Campbell, President of Campbell
communication technologies. The six companies Printing Company
serve an extensive array of industries, with each “For any major investment or new venture we are
separate company providing unique expertise in considering, we make a presentation to the group.
different key markets. When preparing these presentations, you really have
The P3 partners meet each quarter for round table to do your homework because you know the tough
discussions about new business ideas, quarter highlights, questions are coming from the group. This makes
and current challenges facing their businesses. At for a very thorough decision-making process and is
their recent meeting at Caskey Group, we asked the extremely valuable to me when making large business
members about their P3 experience and what it has decisions.” ~ Alan Davis, President of BPI Media Group
meant for them personally and for their businesses. The Power of Six translates into real
Here are some thoughts:
benefits for Caskey Group customers.
What value does the peer group provide When you work with Caskey Group, we will always
to your organization? be your principal point of contact – you can depend

“I view the peer group as an extension of our on the same great quality products and exceptional
business. We can’t be all things to every client that customer service. Being a part of P3 simply gives us
we serve, but having a network of printing companies better leverage to provide our customers with more
to work with allows us to be stronger as a unit than printing and marketing services from an alliance of our
we would be by ourselves.” ~ Tony Rife, President trusted peers. In effect, our expanded knowledge and
of Caskey Group efficiencies gained through collaboration allow us to
serve YOU better!
“The P3 group is my “Board of Directors” in all major
decisions within my organization. The sound advice
that comes from this group is instrumental in how
we move forward as an organization. We share with
each other our best practices and implement things
that have helped the other members.” ~ John Lynch,
President & CEO of Woolverton Printing Company