The Print vs. Digital Media Myth

Posted on July 2nd, 2015

In business, it’s nice to know that you’re on the right track; that what you work so hard to design, develop and manufacture is what the customer wants. When it comes to print marketing, the rest of the world is learning what we at Caskey have always known.

Print is not dead. In fact, it is alive and thriving.

There are studies everywhere lately that show that print is winning in the battle for most trustworthy communication channel, and the findings can be quite surprising.

According to an article in Target Marketing magazine, 79% of consumers say they act on direct mail immediately, and 56% stated that they found print marketing to be the most trustworthy of all media channels.

Most astonishing, though, are the demographic groups who rate print the highest. In a report by JWT, almost 8 out of 10 millennials (18-34 year olds) said print makes them feel more connected than digital.

The preference for print also extends to a wide variety of communication channels. In 2014, more than 80% of American adults said they would rather read a magazine in print than online. Additionally, two-thirds prefer paperbound books to e-books.

So there you have it. In this digital age, print stands the test of time and wins the battle for the most trustworthy media source.

Sources: Bindery Success Newsletter, June 2015; Iron Mountain; Direct Mail for the Modern Marketer, Target Marketing, 2/19/15; Bob Bly’s Direct Response Letter, www.bly.com.

Share Button

Team Approach

I got the Birthday Card in the mail today. Very nice and I really like the team approach. Very well done.

Marketing Client, Alabama

Awesome!

Our new sales board looks AWESOME! Your installation guys were great, too.

Media Client, Pennsylvania

Fabulous

We received a TON of print collateral today and it all looks fantastic! I LOVE the Camper Kit! Thank you!!

Sports Camp Client, District of Columbia

Making Things Easier…

Thank you, Caskey! We appreciate everything you do to make our jobs easier!

Medical Client, District of Columbia

Flipping for your Flipbook Technology

I further discussed your flipbook tool with our IT team and it looks promising. We did a sample test this morning. I am very excited!

Non-profit Client, District of Columbia

Simply Awesome

Thank you! You guys make me look better than I deserve!

Healthcare Client, District of Columbia

Awesome Job

Awesome job, as usual. The brochures look and feel delicious. Thanks Caskey!

Retail Client

Partnership

We have a good partnership going here. I would recommend you as strongly as possible!

Senior Community Client, Pennsylvania

Fabulous!

Thank you, All! They look fabulous! I just love them!

Healthcare Foundation Client, Maryland

Impressed

I was really impressed with your execution on my project. I will definitely keep in touch for future projects.

Design Agency Client, New York

View All | Submit a Testimonial