The Print vs. Digital Media Myth

Posted on July 2nd, 2015

In business, it’s nice to know that you’re on the right track; that what you work so hard to design, develop and manufacture is what the customer wants. When it comes to print marketing, the rest of the world is learning what we at Caskey have always known.

Print is not dead. In fact, it is alive and thriving.

There are studies everywhere lately that show that print is winning in the battle for most trustworthy communication channel, and the findings can be quite surprising.

According to an article in Target Marketing magazine, 79% of consumers say they act on direct mail immediately, and 56% stated that they found print marketing to be the most trustworthy of all media channels.

Most astonishing, though, are the demographic groups who rate print the highest. In a report by JWT, almost 8 out of 10 millennials (18-34 year olds) said print makes them feel more connected than digital.

The preference for print also extends to a wide variety of communication channels. In 2014, more than 80% of American adults said they would rather read a magazine in print than online. Additionally, two-thirds prefer paperbound books to e-books.

So there you have it. In this digital age, print stands the test of time and wins the battle for the most trustworthy media source.

Sources: Bindery Success Newsletter, June 2015; Iron Mountain; Direct Mail for the Modern Marketer, Target Marketing, 2/19/15; Bob Bly’s Direct Response Letter, www.bly.com.

Share Button

Beautiful Programs

The concert programs look GREAT! Thanks to everyone involved in its production.

Performing Arts Client, Pennsylvania

Office is buzzing….

The calendars turned out great! And the buzz in the office is awesome!

Manufacturing Customer, Washington

The bomb

We just received the yearly order reporting sheet. Thank you for working with us to achieve these savings. You are the bomb!

Public Utility Customer, Pennsylvania

Great effort

The sell sheets arrived today – the exact ones I was looking for and in the requested quantities. Thanks so much for your efforts!

Food Services Customer, Pennsylvania

Well Done!

Thank you SO much! I appreciate all you and your team did to keep us on schedule. I know we weren’t an easy customer! Kudos to you all!

Client, Ohio

Happy that Caskey is on my team!

The Caskey team created magic that will DEFINITELY make a difference for my client. I am proud to have Caskey on my team!

Marketing Client, Pennsylvania

Thank You

It has been a pleasure working with you directly. We look forward to continuing the relationship into the future.

Graphic Design Client, New York

Helpful and Easy to Work With

Besides doing a great job on the catalog, the Caskey Team has been so helpful and easy to work with. Thank you!

Non-Profit Client, Missouri

Fantastic Newsletter

Thank you to our sales rep and to Caskey for everything. Our newsletter looks fantastic!

Non-Profit Customer, Maryland

Great AND Fast

Thank you. They look great!!!!! I appreciate you guys knocking these out so quickly!

Trade Association Client, Maryland

View All | Submit a Testimonial