The Inside Scoop on Promotional Products

Posted on August 11th, 2017

Giving out promotional products is a great way to keep your name in front of existing and potential customers. 60% of people keeping promotional products for up to two years!

Promotional products are often used in marketing, educational, and communication programs, and can be imprinted with your company’s name, logo and message. The top five buyers of promotional products are businesses in education, finance, not-for-profit, healthcare, and construction. No matter what type of business you are in, there are endless opportunities to set yourselves apart from the competition with the use of promotional products.

Whatever your marketing needs – from boosting brand awareness to driving tradeshow traffic – promotional products can get it done.

At Caskey Group, we offer a large selection of high-quality, custom-imprinted promotional items that make an impact at every budget.

Some of the most common and most successful promotional products include:

– Pens and other writing instruments
– Apparel (t-shirts, hats, outerwear, etc.)
– Water bottles
– Reusable shopping bags
– Calendars

85% of consumers do business with a company after receiving a promotional product.

With promotional products such as pens and key chains being so ubiquitous, are they cost effective for businesses? According to studies, the answer is absolutely, yes.

An Advertising Specialties Impressions Study conducted by the Advertising Specialty Institute, among business people over age 21, found that promotional products beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available. With the average cost-per-impression of promotional products being $0.004, it is less expensive per impression than nearly any other medium.

So what are you waiting for? Promotional products are incredibly valuable marketing tools that every business should use! With the help of Caskey Group, your business can keep a constant tab on industry changes and have the most up-to-date promotional products to boost your businesses success.

Browse or search for promotional products here, or contact us to speak with a Caskey Group sales representative!

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Miles Ahead of the Competition

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Private School Client, Maryland

Birthday Card

For the 3rd birthday card…I’m going to put it on our fireplace at home with my other cards. Thank you for thinking of me!

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Partnership

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Senior Community Client, Pennsylvania

Fabulous!

Thank you, All! They look fabulous! I just love them!

Healthcare Foundation Client, Maryland

G7 Qualification

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Publishing Client, Maryland

Your MORE magazine is, well, MORE!

MORE is a true piece of art. The colors are vibrant. The artwork and the layout are both great. Two thumbs up…only because that is all the thumbs I have.

Printer Client, Pennsylvania

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Private School Client, Maryland

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Medical Client, District of Columbia

You Have The Edge!

The postcards look great! After a side-by-side comparison of your printing and my local printer’s, you DEFINITELY have the edge!

Greeting Card Design Client, Florida

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