The Inside Scoop on Promotional Products

Posted on August 11th, 2017

Giving out promotional products is a great way to keep your name in front of existing and potential customers. 60% of people keeping promotional products for up to two years!

Promotional products are often used in marketing, educational, and communication programs, and can be imprinted with your company’s name, logo and message. The top five buyers of promotional products are businesses in education, finance, not-for-profit, healthcare, and construction. No matter what type of business you are in, there are endless opportunities to set yourselves apart from the competition with the use of promotional products.

Whatever your marketing needs – from boosting brand awareness to driving tradeshow traffic – promotional products can get it done.

At Caskey Group, we offer a large selection of high-quality, custom-imprinted promotional items that make an impact at every budget.

Some of the most common and most successful promotional products include:

– Pens and other writing instruments
– Apparel (t-shirts, hats, outerwear, etc.)
– Water bottles
– Reusable shopping bags
– Calendars

85% of consumers do business with a company after receiving a promotional product.

With promotional products such as pens and key chains being so ubiquitous, are they cost effective for businesses? According to studies, the answer is absolutely, yes.

An Advertising Specialties Impressions Study conducted by the Advertising Specialty Institute, among business people over age 21, found that promotional products beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available. With the average cost-per-impression of promotional products being $0.004, it is less expensive per impression than nearly any other medium.

So what are you waiting for? Promotional products are incredibly valuable marketing tools that every business should use! With the help of Caskey Group, your business can keep a constant tab on industry changes and have the most up-to-date promotional products to boost your businesses success.

Browse or search for promotional products here, or contact us to speak with a Caskey Group sales representative!

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