Variable Data Printing

Variable Data Printing (VDP) allows marketers to customize EACH piece of printed material sent to the recipient. This creates a 1-to-1 connection as opposed to mass market “junk mail”.

Each printed piece is personalized with text or an image incorporating the recipient’s name, interests, recent purchase, family mix, or other criteria. Images may be selected that relate to the recipient’s age, gender or ethnicity; a unique interest, like a sport or favorite past-time; or one of Caskey’s inRoute maps that show a recipient how to get to a business from their own front door.

We all lead busy lives. If we receive printed material that speaks TO us, and not AT us, we are more inclined to take a moment to evaluate it.

The end result? VDP greatly increases the impact and open rate of your direct mail!

To learn more about all the ways you can customize your next direct mail project, contact us today!

First Class Expectation

Great job, team! You and your staff did everything first class, as we have come to expect from Caskey.

Printing Client, Mississippi

You have been instrumental…

Thank you so much for all of the extra effort, work, and overtime you put in last Friday night. You went above and beyond. I am so grateful for everything you did for us. It means a lot. You have been instrumental in helping us produce a great product!

Private School Client, Maryland

Thank you for Your Herculean Effort!

We just received the invitations and they were early! Thank you so very much for your Herculean efforts. Gold stars for Caskey!

Foundation Client, Pennsylvania

You guys rock!

We don’t say it enough. You guys rock. Thanks for all your help.

Healthcare Client, District of Columbia

Oooohing and Awwwing

Our marketing packets are gorgeous! We are still oooohhhhing and awwwwwwwwing over them. We love, love, love them! Kudos to Caskey for a beautiful job!

Senior Living Client, Pennsylvania

Miles Ahead of the Competition

Thank you! As always, I can count on you guys…miles ahead of the competition!

Private School Client, Maryland

Thank You

It has been a pleasure working with you directly. We look forward to continuing the relationship into the future.

Graphic Design Client, New York

Great effort

The sell sheets arrived today – the exact ones I was looking for and in the requested quantities. Thanks so much for your efforts!

Food Services Customer, Pennsylvania

Simply Awesome

Thank you! You guys make me look better than I deserve!

Healthcare Client, District of Columbia

Exceeded Expectations

I would like to commend Caskey Group on a fantastic job with preparing, printing and sending my company mailers. I really appreciate the outstanding customer service. It certainly exceeded my expectations.

Inspection Client, Maryland

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