Variable Data Printing

Variable Data Printing (VDP) allows marketers to customize EACH piece of printed material sent to the recipient. This creates a 1-to-1 connection as opposed to mass market “junk mail”.

Each printed piece is personalized with text or an image incorporating the recipient’s name, interests, recent purchase, family mix, or other criteria. Images may be selected that relate to the recipient’s age, gender or ethnicity; a unique interest, like a sport or favorite past-time; or one of Caskey’s inRoute maps that show a recipient how to get to a business from their own front door.

We all lead busy lives. If we receive printed material that speaks TO us, and not AT us, we are more inclined to take a moment to evaluate it.

The end result? VDP greatly increases the impact and open rate of your direct mail!

To learn more about all the ways you can customize your next direct mail project, contact us today!

You Have The Edge!

The postcards look great! After a side-by-side comparison of your printing and my local printer’s, you DEFINITELY have the edge!

Greeting Card Design Client, Florida

Attentiveness

Many thanks to Caskey for your deep thoughts and insights on marketing, promotion, and program strategies for our programs. We appreciate the attentiveness we’ve received from Caskey.

Private School Client, Maryland

Great to Work With

Thank you for everything! Your team has been so great to work with. I appreciate you professionally and personally.

Marketing Firm Client, Pennsylvania

Positive Response

Samples arrived today. Nice work and quality. We have had a positive response from the people who received the card. Thank you for your work on this. I appreciate you working to meet the (moving) deadline on when we wanted this to drop.

Private School Client, District of Columbia

We have THE BEST Caskey Rep

I want you to know you have an exceptional representative! He is to be commended for his outstanding work on our Gala package. (His) remarkable problem-solving abilities are rare and very much appreciated. His attention to detail helped our work move smoothly in our tight timeframe. We look forward to a long and successful relationship!

Foundation Client, District of Columbia

The BEST Bid Paddles!!

Thank you so much for the bid paddles. I can honestly say they are the prettiest ones we have ever had!!!

Private School Customer, MD

You Worked Hard to Make This Happen

Thank you so much for the extra effort you put forth to get the product out to the customers on such a timely basis. We have very happy customers, and I know that Caskey Group worked hard to make it happen.

Professional Association Client, Pennsylvania

A meaningful relationship

I want to say how much Caskey means to our company. We appreciate how much your team always has our back. We love working with you!

Education Customer, MD

Commitment to Quality

Thanks again for all of your hard work, commitment to quality, and contribution to making our anniversary a success. I heard that people were so taken by the quality of the program you printed, they were taking extras.

Foundation Client, Pennsylvania

Customer Service Star

I just wanted to send a note in regards to our customer service rep. She is a treasure! She knows what I need and want before I do most of the time.

Retail Client, Pennsylvania

View All | Submit a Testimonial