Variable Data Printing

Variable Data Printing (VDP) allows marketers to customize EACH piece of printed material sent to the recipient. This creates a 1-to-1 connection as opposed to mass market “junk mail”.

Each printed piece is personalized with text or an image incorporating the recipient’s name, interests, recent purchase, family mix, or other criteria. Images may be selected that relate to the recipient’s age, gender or ethnicity; a unique interest, like a sport or favorite past-time; or one of Caskey’s inRoute maps that show a recipient how to get to a business from their own front door.

We all lead busy lives. If we receive printed material that speaks TO us, and not AT us, we are more inclined to take a moment to evaluate it.

The end result? VDP greatly increases the impact and open rate of your direct mail!

To learn more about all the ways you can customize your next direct mail project, contact us today!

Nice Work

First of all, let me say you do really nice work! You’ve been able to take my vision to the level I was unable to accomplish with my limited resources and skills. Thank you!

Manufacturing Client, Pennsylvania

Approved!

Thank you for your patience and sharing of ideas.

Township Client, Pennsylvania

Speed and Quality

I am really impressed with the quality and speed of your work.

Advertising Client, Maryland

Beautiful Programs

The concert programs look GREAT! Thanks to everyone involved in its production.

Performing Arts Client, Pennsylvania

Office is buzzing….

The calendars turned out great! And the buzz in the office is awesome!

Manufacturing Customer, Washington

First Class Expectation

Great job, team! You and your staff did everything first class, as we have come to expect from Caskey.

Printing Client, Mississippi

Love love love your work!

We got the lanyards today and they are wonderful! I didn’t think I could get so excited about a string, but I totally am! They are the classiest lanyards I have seen – the dark blue is perfect and the logo is crisp! Love love love your work! Thanks so much!

Senior Living Client, Pennsylvania

Spectacular Banners

These are spectacular! We love them! Thank you, as always, to the good people at Caskey.

Private School Client, Maryland

Simply Awesome

Thank you! You guys make me look better than I deserve!

Healthcare Client, District of Columbia

Excellent Customer Service

Thanks again! As always, our customer service rep & the rest of the gang are taking EXCELLENT care of us!

Senior Living Client, Pennsylvania

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