Variable Data Printing

Variable Data Printing (VDP) allows marketers to customize EACH piece of printed material sent to the recipient. This creates a 1-to-1 connection as opposed to mass market “junk mail”.

Each printed piece is personalized with text or an image incorporating the recipient’s name, interests, recent purchase, family mix, or other criteria. Images may be selected that relate to the recipient’s age, gender or ethnicity; a unique interest, like a sport or favorite past-time; or one of Caskey’s inRoute maps that show a recipient how to get to a business from their own front door.

We all lead busy lives. If we receive printed material that speaks TO us, and not AT us, we are more inclined to take a moment to evaluate it.

The end result? VDP greatly increases the impact and open rate of your direct mail!

To learn more about all the ways you can customize your next direct mail project, contact us today!

So Thoughtful

Just wanted to say thanks for my birthday card. So cute.

Advertising Client, Pennsylvania

We LOVE Our Delivery Guy!

We trust him completely. He is so nice and always so helpful. He goes above and beyond, for sure!

Non-profit Client, Pennsylvania

Book Looks Awesome!

Binding is dead on. Color is excellent. Well done!

Graphic Design Client, Pennsylvania

We Are Very Proud

Working with the Caskey Group on this project was a pleasure. Their professionalism, expertise and attention to detail resulted in a product we are very proud of.

Foundation Client, Pennsylvania

Quick Turn

Our Admission Notebooks are amazing AND they were done in done in a matter of days not weeks! Thank you!

Healthcare Client, Maryland

I really love this!

This is a great layout. Thank you for being so patient with me. GREAT job!

Cable Company, Ohio

Happy :)

The banners are GORGEOUS! So happy.

Private School Client, Maryland

Partnership

We have a good partnership going here. I would recommend you as strongly as possible!

Senior Community Client, Pennsylvania

G7 Qualification

It’s no surprise that Caskey has received it’s G7 qualification. The printing they provide is outstanding.

Publishing Client, Maryland

A meaningful relationship

I want to say how much Caskey means to our company. We appreciate how much your team always has our back. We love working with you!

Education Customer, MD

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