Variable Data Printing Services

Variable Data Printing (VDP) allows marketers to customize EACH piece of printed material sent to the recipient. This creates a 1-to-1 connection as opposed to mass market “junk mail”.

Each printed piece is personalized with text or an image incorporating the recipient’s name, interests, recent purchase, family mix, or other criteria. Images may be selected that relate to the recipient’s age, gender or ethnicity; a unique interest, like a sport or favorite past-time; or one of Caskey’s inRoute maps that show a recipient how to get to a business from their own front door.

We all lead busy lives. If we receive printed material that speaks TO us, and not AT us, we are more inclined to take a moment to evaluate it.

The end result? VDP greatly increases the impact and open rate of your direct mail!

To learn more about all the ways you can customize your next direct mail project, contact us today!

Perfect Score!

Wow! Perfect score!!! APPROVED on the first go-round.

Private School Client, Maryland

Exceptional Employee

Our CSR is a trusted partner at Caskey. We know if it can be done, she will get it done for us.

International Manufacturing Client, Pennsylvania

Great to Work With

Thank you for everything! Your team has been so great to work with. I appreciate you professionally and personally.

Marketing Firm Client, Pennsylvania

Flipping for your Flipbook Technology

I further discussed your flipbook tool with our IT team and it looks promising. We did a sample test this morning. I am very excited!

Non-profit Client, District of Columbia

Printing and Color Look Superior

Just got your printing direct mail samples for our project. The printing and color look superior compared to the old printer’s samples. Good job.

Senior Living Client, Pennsylvania

Account Management is Wonderful

Our partnership is working out very well. I am extremely pleased with our Client Relationship Manager’s management of our account. Thank you!

Healthcare Client, District of Columbia

Miles Ahead of the Competition

Thank you! As always, I can count on you guys…miles ahead of the competition!

Private School Client, Maryland

You Worked Hard to Make This Happen

Thank you so much for the extra effort you put forth to get the product out to the customers on such a timely basis. We have very happy customers, and I know that Caskey Group worked hard to make it happen.

Professional Association Client, Pennsylvania

You Rock!

We really appreciate Caskey going the extra mile during this difficult time in our community. You Rock!

Private School Client, Maryland

Valuable Partnership

Hey Guys – Thanks so much for your help! It’s great to have partners like you.

Manufacturing Client, Pennsylvania

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