Variable Data Printing Services

Variable Data Printing (VDP) allows marketers to customize EACH piece of printed material sent to the recipient. This creates a 1-to-1 connection as opposed to mass market “junk mail”.

Each printed piece is personalized with text or an image incorporating the recipient’s name, interests, recent purchase, family mix, or other criteria. Images may be selected that relate to the recipient’s age, gender or ethnicity; a unique interest, like a sport or favorite past-time; or one of Caskey’s inRoute maps that show a recipient how to get to a business from their own front door.

We all lead busy lives. If we receive printed material that speaks TO us, and not AT us, we are more inclined to take a moment to evaluate it.

The end result? VDP greatly increases the impact and open rate of your direct mail!

To learn more about all the ways you can customize your next direct mail project, contact us today!

So Many Services!

Wow! Who knew you offered so many services?! Very nice website!

Non-Profit Client, Delaware

Positive Response

Samples arrived today. Nice work and quality. We have had a positive response from the people who received the card. Thank you for your work on this. I appreciate you working to meet the (moving) deadline on when we wanted this to drop.

Private School Client, District of Columbia

Successful Delivery

Thanks, Caskey. Our customer was very happy and appreciated your ability to get the signs delivered on campus so quickly.

Construction Client, Pennsylvania

Fabulous

We received a TON of print collateral today and it all looks fantastic! I LOVE the Camper Kit! Thank you!!

Sports Camp Client, District of Columbia

A meaningful relationship

I want to say how much Caskey means to our company. We appreciate how much your team always has our back. We love working with you!

Education Client, MD

Lightning Fast Turnaround

Thanks so much for the early delivery! I wasn’t expecting it til Wednesday. It looks good and it’s a relief to have it done! You are great!

Private School, Maryland

Classy Operation

I admire your company for the great pieces you put out. Very creative, very engaging. You really have a classy operation.

Marketing Firm Client, Pennsylvania

You guys rock!

We don’t say it enough. You guys rock. Thanks for all your help.

Healthcare Client, District of Columbia

Great Response

We received a VERY great response this year on our year-end appeal. Thank you!

Higher Education Client, Pennsylvania

Great to Work With

Thank you for everything! Your team has been so great to work with. I appreciate you professionally and personally.

Marketing Firm Client, Pennsylvania

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