Preparing for Donations with Year End Appeals

Posted on August 15th, 2017

The most important fundraising season throughout the nonprofit industry is just around the corner. It is estimated that year-end donations account for 40-70 percent of many nonprofit’s annual budgets. With that in mind, Caskey Group has outlined a few tips to help you make the most of your year-end appeal.

Consumers donate an estimated $48 billion between November and December.

Tell a compelling story
Seek to inspire your donors by telling them how your work is changing lives. Donors will be more compelled to give when the appeal is tied to a person, animal, or place in need of assistance.

Personalize Your Campaign
The more personalized you can make your request the more likely you are to get a good response. If possible, personalize each letter to the individual recipient in the first line of the letter, not just in the address bar.

Follow Up
A thoughtful thank you goes a long way in securing the next gift. Plan for strategic follow-up through February to establish and foster ongoing relationships with donors.

Don’t miss out. With early planning and proper execution, this could be your best year-end yet.

Let Caskey Group help create your own customized direct mail package with custom letters and response devices. Contact a Caskey sales representative today.

Year End Appeals

Learn More!

Share Button

Nice Work

First of all, let me say you do really nice work! You’ve been able to take my vision to the level I was unable to accomplish with my limited resources and skills. Thank you!

Manufacturing Client, Pennsylvania

So Many Services!

Wow! Who knew you offered so many services?! Very nice website!

Non-Profit Client, Delaware

Oooohing and Awwwing

Our marketing packets are gorgeous! We are still oooohhhhing and awwwwwwwwing over them. We love, love, love them! Kudos to Caskey for a beautiful job!

Senior Living Client, Pennsylvania

Cutting Edge

Your company always impresses me with your cutting edge approach to design, technology, and strategy. I love it! We truly appreciate the working relationship our companies have.

Printer Client, Pennsylvania

Partnership

We have a good partnership going here. I would recommend you as strongly as possible!

Senior Community Client, Pennsylvania

Office is buzzing….

The calendars turned out great! And the buzz in the office is awesome!

Manufacturing Client, Washington

Thank You

It has been a pleasure working with you directly. We look forward to continuing the relationship into the future.

Graphic Design Client, New York

Fabulous!

Thank you, All! They look fabulous! I just love them!

Healthcare Foundation Client, Maryland

Excellent Customer Service

Thanks again! As always, our customer service rep & the rest of the gang are taking EXCELLENT care of us!

Senior Living Client, Pennsylvania

Successful Delivery

Thanks, Caskey. Our customer was very happy and appreciated your ability to get the signs delivered on campus so quickly.

Construction Client, Pennsylvania

View All | Submit a Testimonial