Preparing for Donations with Year End Appeals

Posted on August 15th, 2017

The most important fundraising season throughout the nonprofit industry is just around the corner. It is estimated that year-end donations account for 40-70 percent of many nonprofit’s annual budgets. With that in mind, Caskey Group has outlined a few tips to help you make the most of your year-end appeal.

Consumers donate an estimated $48 billion between November and December.

Tell a compelling story
Seek to inspire your donors by telling them how your work is changing lives. Donors will be more compelled to give when the appeal is tied to a person, animal, or place in need of assistance.

Personalize Your Campaign
The more personalized you can make your request the more likely you are to get a good response. If possible, personalize each letter to the individual recipient in the first line of the letter, not just in the address bar.

Follow Up
A thoughtful thank you goes a long way in securing the next gift. Plan for strategic follow-up through February to establish and foster ongoing relationships with donors.

Don’t miss out. With early planning and proper execution, this could be your best year-end yet.

Let Caskey Group help create your own customized direct mail package with custom letters and response devices. Contact a Caskey sales representative today.

Year End Appeals

Learn More!

Share Button

Strong Partner

I cannot wait to see our website and look forward to working with this super strong and committed comapny. Thanks again!

Senior Living Client, Pennsylvania

First Class Expectation

Great job, team! You and your staff did everything first class, as we have come to expect from Caskey.

Printing Client, Mississippi

Beautiful Programs

The concert programs look GREAT! Thanks to everyone involved in its production.

Performing Arts Client, Pennsylvania

You have been instrumental…

Thank you so much for all of the extra effort, work, and overtime you put in last Friday night. You went above and beyond. I am so grateful for everything you did for us. It means a lot. You have been instrumental in helping us produce a great product!

Private School Client, Maryland

WOW!

This is neat…and I haven’t even logged in yet! I am just looking at the home page!

Marketing Firm Client, Pennsylvania

Excellent Customer Service

Thanks again! As always, our customer service rep & the rest of the gang are taking EXCELLENT care of us!

Senior Living Client, Pennsylvania

Water bottles are great!

We premiered our new imprinted-label water bottles at last night’s Open House. They are GREAT! The new size is perfect and the labels are nicely done. Thank you so much for coordinating and turning them around in time for the event.

Banking Client, Pennsylvania

The BEST Bid Paddles!!

Thank you so much for the bid paddles. I can honestly say they are the prettiest ones we have ever had!!!

Private School Client, MD

Customer Service Star

I just wanted to send a note in regards to our customer service rep. She is a treasure! She knows what I need and want before I do most of the time.

Retail Client, Pennsylvania

We have THE BEST Caskey Rep

I want you to know you have an exceptional representative! He is to be commended for his outstanding work on our Gala package. (His) remarkable problem-solving abilities are rare and very much appreciated. His attention to detail helped our work move smoothly in our tight timeframe. We look forward to a long and successful relationship!

Foundation Client, District of Columbia

View All | Submit a Testimonial