Preparing for Donations with Year End Appeals

Posted on August 15th, 2017

The most important fundraising season throughout the nonprofit industry is just around the corner. It is estimated that year-end donations account for 40-70 percent of many nonprofit’s annual budgets. With that in mind, Caskey Group has outlined a few tips to help you make the most of your year-end appeal.

Consumers donate an estimated $48 billion between November and December.

Tell a compelling story
Seek to inspire your donors by telling them how your work is changing lives. Donors will be more compelled to give when the appeal is tied to a person, animal, or place in need of assistance.

Personalize Your Campaign
The more personalized you can make your request the more likely you are to get a good response. If possible, personalize each letter to the individual recipient in the first line of the letter, not just in the address bar.

Follow Up
A thoughtful thank you goes a long way in securing the next gift. Plan for strategic follow-up through February to establish and foster ongoing relationships with donors.

Don’t miss out. With early planning and proper execution, this could be your best year-end yet.

Let Caskey Group help create your own customized direct mail package with custom letters and response devices. Contact a Caskey sales representative today.

Year End Appeals

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