DIGITAL MARKETING

For many people, the internet is a one-stop information destination. When shopping for any new product or service, the majority of consumers do some portion of their research online. According to recent data, much of this is done on a mobile device: more than 64% of Americans own a Smartphone, and over 42% own a Tablet.  A growing number of users rely solely on these devices as their primary internet access. As consumers increase their use of mobile technologies, it is imperative that your marketing plan include both traditional and mobile-friendly tools.

Social Media

Today’s socially engaged consumers expect dialogue with the brands and organizations where they invest their time, money, and other resources. Their buying decisions can be influenced by strangers who review a product or social media “friends” they have never met in person.

Depending on your audience, social media can provide you with a wealth of resources, data, and avenues to target your message to people who like related products, services, experiences, etc.

All of this requires the time and expertise that many organizations do not have…but Caskey does. Caskey’s social media professionals will help you define the social media plan that makes sense for your goals and budget. We can post and respond on your behalf to create the online persona you and your consumers want you to have. We can build your following with the right people, get them to share your content, and be your brand ambassadors

The result? Your organization develops the socially engaging presence you need with our professional content writers instead of your intern who knows social media but lacks the business experience to best represent your organization.

Email Campaigns

Email marketing is still an effective part of many marketing plans…if it is done correctly.

SPAM filters and busy schedules require email marketing to be strategic, targeted, and easy for the end user. Caskey’s professional marketers know the who, what, when, where and why of effective email campaigns.

We can manage your current email lists or assist you in defining and purchasing new ones; then we will write the text, design the creative, and send it at the right time. We also provide a customized report with metrics so you can see who opened the email, how many times, what links they clicked, and more.

Caskey’s email programs include:

  • Regularly scheduled emails or newsletters
  • Action-based emails that are triggered by a sale, inquiry, or clicking on a website (or email) link
  • Variable data emails with text and/or image personalization by person, previous sale, or interest.

The result? A greater chance that your email will not end up in the SPAM filter…and will generate the action you want the recipient to take.

Flip Books

By publishing your marketing tools online, you allow your consumer to view them when and where it is convenient for them. You can also direct consumers to your online tools to view immediately, instead of waiting for it to arrive in the mail or the next time you see them.

Caskey’s Page-turn Flipbooks add to the reader’s experience when reviewing your materials. Unlike one long file of individual pages, Caskey Flipbooks give readers the full-page spread experience. As they turn the pages, new information is REVEALED, just like reading your materials.

We can also embed links, videos, and audio files to enhance the experience even more.

Caskey Flipbooks can be printed and shared.

The result? You can offer your prospects and consumers a real-time brochure or book experence. And, you don’t have to print an overstock of materials for what you “might” distribute.

Take a look at the Flip Book version of Caskey’s MORE magazine by clicking below:

Caskey Group's MORE Magazine Issue 1 Cover  Caskey Group's MORE Magazine - Cover of Issue 2  Caskey Group's MORE Magazine Issue 3 Cover

Caskey Group's MORE Magazine Issue 4 Cover  48656.1A.P  MoreMag_Cover

moremag_cover  

As new technologies emerge, we are continually adding additional services. For a complete list of our digital marketing capabilities, contact us today!

Exceptional Employee

Our CSR is a trusted partner at Caskey. We know if it can be done, she will get it done for us.

International Manufacturing Client, Pennsylvania

Great AND Fast

Thank you. They look great!!!!! I appreciate you guys knocking these out so quickly!

Trade Association Client, Maryland

Would Pay Double

I was actually thinking about paying you double this month – you have done such an amazing job for us! Thank you very much.

Nonprofit Client, Maryland

Happy :)

The banners are GORGEOUS! So happy.

Private School Client, Maryland

Happy that Caskey is on my team!

The Caskey team created magic that will DEFINITELY make a difference for my client. I am proud to have Caskey on my team!

Marketing Client, Pennsylvania

Happy Customer

Just wanted to let you know that we talked with the client today and they were very pleased with the mailer and magnet. Nice job!

Graphic Design Client, Pennsylvania

You guys rock!

We don’t say it enough. You guys rock. Thanks for all your help.

Healthcare Client, District of Columbia

Classy Operation

I admire your company for the great pieces you put out. Very creative, very engaging. You really have a classy operation.

Marketing Firm Client, Pennsylvania

Strong Partner

I cannot wait to see our website and look forward to working with this super strong and committed comapny. Thanks again!

Senior Living Client, Pennsylvania

Office is buzzing….

The calendars turned out great! And the buzz in the office is awesome!

Manufacturing Customer, Washington

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