DIGITAL MARKETING

For many people, the internet is a one-stop information destination. When shopping for any new product or service, the majority of consumers do some portion of their research online. According to recent data, much of this is done on a mobile device: more than 64% of Americans own a Smartphone, and over 42% own a Tablet.  A growing number of users rely solely on these devices as their primary internet access. As consumers increase their use of mobile technologies, it is imperative that your marketing plan include both traditional and mobile-friendly tools.

Social Media

Today’s socially engaged consumers expect dialogue with the brands and organizations where they invest their time, money, and other resources. Their buying decisions can be influenced by strangers who review a product or social media “friends” they have never met in person.

Depending on your audience, social media can provide you with a wealth of resources, data, and avenues to target your message to people who like related products, services, experiences, etc.

All of this requires the time and expertise that many organizations do not have…but Caskey does. Caskey’s social media professionals will help you define the social media plan that makes sense for your goals and budget. We can post and respond on your behalf to create the online persona you and your consumers want you to have. We can build your following with the right people, get them to share your content, and be your brand ambassadors

The result? Your organization develops the socially engaging presence you need with our professional content writers instead of your intern who knows social media but lacks the business experience to best represent your organization.

Email Campaigns

Email marketing is still an effective part of many marketing plans…if it is done correctly.

SPAM filters and busy schedules require email marketing to be strategic, targeted, and easy for the end user. Caskey’s professional marketers know the who, what, when, where and why of effective email campaigns.

We can manage your current email lists or assist you in defining and purchasing new ones; then we will write the text, design the creative, and send it at the right time. We also provide a customized report with metrics so you can see who opened the email, how many times, what links they clicked, and more.

Caskey’s email programs include:

  • Regularly scheduled emails or newsletters
  • Action-based emails that are triggered by a sale, inquiry, or clicking on a website (or email) link
  • Variable data emails with text and/or image personalization by person, previous sale, or interest.

The result? A greater chance that your email will not end up in the SPAM filter…and will generate the action you want the recipient to take.

Flip Books

By publishing your marketing tools online, you allow your consumer to view them when and where it is convenient for them. You can also direct consumers to your online tools to view immediately, instead of waiting for it to arrive in the mail or the next time you see them.

Caskey’s Page-turn Flipbooks add to the reader’s experience when reviewing your materials. Unlike one long file of individual pages, Caskey Flipbooks give readers the full-page spread experience. As they turn the pages, new information is REVEALED, just like reading your materials.

We can also embed links, videos, and audio files to enhance the experience even more.

Caskey Flipbooks can be printed and shared.

The result? You can offer your prospects and consumers a real-time brochure or book experence. And, you don’t have to print an overstock of materials for what you “might” distribute.

Take a look at the Flip Book version of Caskey’s MORE magazine by clicking below:

Caskey Group's MORE Magazine Issue 1 Cover  Caskey Group's MORE Magazine - Cover of Issue 2  Caskey Group's MORE Magazine Issue 3 Cover

Caskey Group's MORE Magazine Issue 4 Cover  48656.1A.P  MoreMag_Cover

moremag_cover

As new technologies emerge, we are continually adding additional services. For a complete list of our digital marketing capabilities, contact us today!

I am ecstatic!

This is exactly what I have been trying to get my internal people to do “forever”. THANK YOU for taking the initiative and being ‘all over it’. I have really come to rely on Caskey for that!

Healthcare Client, District of Columbia

Going Over and Above

I can testify that you go over and above in helping clients (like me) prepare a newsletter for print. Thanks a bunch!

Professional Association Client, Pennsylvania

Graphic Design

FANTASTIC!! What a great idea. It looks wonderful!

Foundation Client, District of Columbia

Touching

We LOVE the video! The president of the school cried when looking at it.

Education Customer, MD

Quick Turn

Our Admission Notebooks are amazing AND they were done in done in a matter of days not weeks! Thank you!

Healthcare Client, Maryland

Strong Partner

I cannot wait to see our website and look forward to working with this super strong and committed comapny. Thanks again!

Senior Living Client, Pennsylvania

Team Approach

I got the Birthday Card in the mail today. Very nice and I really like the team approach. Very well done.

Marketing Client, Alabama

First Class Expectation

Great job, team! You and your staff did everything first class, as we have come to expect from Caskey.

Printing Client, Mississippi

Happy :)

The banners are GORGEOUS! So happy.

Private School Client, Maryland

I LOVE MY BUSINESS CARDS!

I received my cards and I LOVE THEM! Thank you so much for the time and effort you put into them. I really appreciate it.

Wellness Client, West Virginia

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