For many people, the internet is a one-stop information destination. When shopping for any new product or service, the majority of consumers do some portion of their research online. According to recent data, much of this is done on a mobile device: more than 64% of Americans own a Smartphone, and over 42% own a Tablet. A growing number of users rely solely on these devices as their primary internet access. As consumers increase their use of mobile technologies, it is imperative that your marketing plan include both traditional and mobile-friendly tools.
Today’s socially engaged consumers expect dialogue with the brands and organizations where they invest their time, money, and other resources. Their buying decisions can be influenced by strangers who review a product or social media “friends” they have never met in person.
Depending on your audience, social media can provide you with a wealth of resources, data, and avenues to target your message to people who like related products, services, experiences, etc.
All of this requires the time and expertise that many organizations do not have…but Caskey does. Caskey’s social media professionals will help you define the social media plan that makes sense for your goals and budget. We can post and respond on your behalf to create the online persona you and your consumers want you to have. We can build your following with the right people, get them to share your content, and be your brand ambassadors
The result? Your organization develops the socially engaging presence you need with our professional content writers instead of your intern who knows social media but lacks the business experience to best represent your organization.
Email marketing is still an effective part of many marketing plans…if it is done correctly.
SPAM filters and busy schedules require email marketing to be strategic, targeted, and easy for the end user. Caskey’s professional marketers know the who, what, when, where and why of effective email campaigns.
We can manage your current email lists or assist you in defining and purchasing new ones; then we will write the text, design the creative, and send it at the right time. We also provide a customized report with metrics so you can see who opened the email, how many times, what links they clicked, and more.
Caskey’s email programs include:
- Regularly scheduled emails or newsletters
- Action-based emails that are triggered by a sale, inquiry, or clicking on a website (or email) link
- Variable data emails with text and/or image personalization by person, previous sale, or interest.
The result? A greater chance that your email will not end up in the SPAM filter…and will generate the action you want the recipient to take.
By publishing your marketing tools online, you allow your consumer to view them when and where it is convenient for them. You can also direct consumers to your online tools to view immediately, instead of waiting for it to arrive in the mail or the next time you see them.
Caskey’s Page-turn Flipbooks add to the reader’s experience when reviewing your materials. Unlike one long file of individual pages, Caskey Flipbooks give readers the full-page spread experience. As they turn the pages, new information is REVEALED, just like reading your materials.
We can also embed links, videos, and audio files to enhance the experience even more.
Caskey Flipbooks can be printed and shared.
The result? You can offer your prospects and consumers a real-time brochure or book experence. And, you don’t have to print an overstock of materials for what you “might” distribute.
Take a look at the Flip Book version of Caskey’s MORE magazine by clicking below:
As new technologies emerge, we are continually adding additional services. For a complete list of our digital marketing capabilities, contact us today!