Almost all marketers collect sales leads at their company’s trade shows, but according to Exhibitor, only 47% of organizations track those leads as they progress through the sales cycle. Most leads don’t receive any sort of post-show follow-up. So that begs the question, what exactly happens to the trade show leads you’ve invested in generating? […]

According to Halo, pre-show promotions increase trade show booth traffic by 30%. Makes sense, considering 76% of trade show attendees plan their booth visits before the trade show begins. While the majority of trade show exhibitors do some form of pre-show promotion, very few actually invest in their pre-show marketing. Translation: free social media posts […]

  Your overall trade show objective is to connect and engage with show attendees. You may have additional goals or KPIs to meet, such as generating new leads or growing revenue. The bottom line, however, for trade shows is engagement. Therefore, your brand experience should be at the heart of your trade show marketing. The […]

It’s Employee Appreciation Day! Caskey Group is proud to say that over 50% of our employees have been with us 5 or more years. Several employees are celebrating their 5, 10, and even 20 year work anniversaries this year, which is quite an accomplishment! Celebrating 5 Years: Bernie, Guadalupe, and Chris (not pictured) Celebrating 10 […]

Caskey Group is pleased to welcome two new members to our team

Caskey Group’s Graphics, Signage and Promotions team put their vehicle graphics installation skills on display at the 2019 Racing Xtravaganza, held February 1st & 2nd at the York Expo Center. Caskey Group’s Professional Graphics Installers Zach Emlet and Ryan Leib took their skills on the road and performed a live demonstration of the vehicle wrap […]

Caskey Group is proud to announce the 2018 Employee of the Year – Jeff Yohn.

The latest edition of our MORE Magazine is out, and it is filled with articles designed to help you make the most of your marketing resources.

On Friday, December 21, Caskey Group held our annual Christmas party where employees were treated to a delicious lunch, a sweater contest, and tons of gifts and prizes.

Caskey Group held its 2nd Annual Lunch and Learn Mailing Campaigns that Drive Success on November 14, 2018.