Why Direct Mail Remains Critical to the Multichannel Mix – Consumers expect marketers to communicate with them across channels and in a personal way. At the same time, they still enjoy and respond to direct mail. Direct mail drives action, but it doesn’t stand alone. It needs to be incorporated as part of an effective multichannel effort.
Customer Spotlight: Community of Concern – Caskey Group is honored to be a partner in Community of Concern’s astounding success. In this article, we take an in-depth look at the centerpiece of the Community of Concern is ‘A Parent’s Guide for the Prevention of Alcohol, Tobacco and Other Drug Use’.
Three Reasons to Use a Professional Designer – Engaging customers involves more than just sending out informational or promotional print pieces. It involves touching customers’ emotions and engaging with them at a deeper level that draws them in. That’s why, even with so much template-based design available these days, professional designers still play an important role in today’s marketing communications.