Making a Great First Impression: The Importance of Design

Posted on June 12th, 2017

FFF Catering BrochureYour company’s marketing material is often someone’s first impression of your brand. From business cards and brochures, to postcards and websites, the overall user experience and look is key to making a good first impression.

Hearing that first impressions are extremely important is something that does not come as a surprise to anyone. You may, however, be surprised to learn that it only takes 1/10th of a second for a potential customer to form an impression of your business. This split second impression will shape a customer’s opinion of your company and can make the difference in their decision whether to do business with you.

All of your marketing materials, whether online or offline, should present your brand, your promise, and the value of your business. Cohesive marketing materials will help you communicate your brand to potential clients, and reinforce your message.

But how does a small business go about creating cohesive marketing material that represents your company and attracts customers? Hire a professional design company.

Companies that invest in quality design are perceived to be more trustworthy by potential customers. By hiring a professional design company, you will ensure that your marketing materials look professional and align with your company’s core values and messaging.

You may be tempted to save money by doing the design yourself, but you never get a second chance to make a great first impression, so don’t throw your hard earned money and efforts away with poorly designed material.

With years of experience in the industry, Caskey Group gives you the expertise and creative talent that will take your marketing efforts to the next level. Put our team of dedicated professionals to work today!

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Love love love your work!

We got the lanyards today and they are wonderful! I didn’t think I could get so excited about a string, but I totally am! They are the classiest lanyards I have seen – the dark blue is perfect and the logo is crisp! Love love love your work! Thanks so much!

Senior Living Client, Pennsylvania

Turned The Job So Quickly

Your team did a great job; I appreciate all the hard work to get this job turned around so quickly. I look forward to doing more business with you.

Casino Client, New Mexico

Approved!

Thank you for your patience and sharing of ideas.

Township Client, Pennsylvania

YOU ROCK!

Your email blasts have doubled my open rate. YOU ROCK!

Consulting Client, Michigan

Made me look good…

I received the cards yesterday. Thank you all so much. My boss needed tham ASAP and you made me look good by turning them around so fast.

Advertising Client, Maryland

I am ecstatic!

This is exactly what I have been trying to get my internal people to do “forever”. THANK YOU for taking the initiative and being ‘all over it’. I have really come to rely on Caskey for that!

Healthcare Client, District of Columbia

Account Management is Wonderful

Our partnership is working out very well. I am extremely pleased with our Client Relationship Manager’s management of our account. Thank you!

Healthcare Client, District of Columbia

Well Done!

Thank you SO much! I appreciate all you and your team did to keep us on schedule. I know we weren’t an easy customer! Kudos to you all!

Client, Ohio

Spectacular Banners

These are spectacular! We love them! Thank you, as always, to the good people at Caskey.

Private School Client, Maryland

Customer Service Star

I just wanted to send a note in regards to our customer service rep. She is a treasure! She knows what I need and want before I do most of the time.

Retail Client, Pennsylvania

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