Making a Great First Impression: The Importance of Design

Posted on June 12th, 2017

FFF Catering BrochureYour company’s marketing material is often someone’s first impression of your brand. From business cards and brochures, to postcards and websites, the overall user experience and look is key to making a good first impression.

Hearing that first impressions are extremely important is something that does not come as a surprise to anyone. You may, however, be surprised to learn that it only takes 1/10th of a second for a potential customer to form an impression of your business. This split second impression will shape a customer’s opinion of your company and can make the difference in their decision whether to do business with you.

All of your marketing materials, whether online or offline, should present your brand, your promise, and the value of your business. Cohesive marketing materials will help you communicate your brand to potential clients, and reinforce your message.

But how does a small business go about creating cohesive marketing material that represents your company and attracts customers? Hire a professional design company.

Companies that invest in quality design are perceived to be more trustworthy by potential customers. By hiring a professional design company, you will ensure that your marketing materials look professional and align with your company’s core values and messaging.

You may be tempted to save money by doing the design yourself, but you never get a second chance to make a great first impression, so don’t throw your hard earned money and efforts away with poorly designed material.

With years of experience in the industry, Caskey Group gives you the expertise and creative talent that will take your marketing efforts to the next level. Put our team of dedicated professionals to work today!

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Great Response

We received a VERY great response this year on our year-end appeal. Thank you!

Higher Education Client, Pennsylvania

Flipping for your Flipbook Technology

I further discussed your flipbook tool with our IT team and it looks promising. We did a sample test this morning. I am very excited!

Non-profit Client, District of Columbia

Touching

We LOVE the video! The president of the school cried when looking at it.

Education Client, MD

Classy Operation

I admire your company for the great pieces you put out. Very creative, very engaging. You really have a classy operation.

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Marketing Firm Client, Pennsylvania

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Private School Client, Maryland

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You are a Blessing

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Camp & Retreat Center Client, Pennsylvania

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