Making a Great First Impression: The Importance of Design

Posted on June 12th, 2017

FFF Catering BrochureYour company’s marketing material is often someone’s first impression of your brand. From business cards and brochures, to postcards and websites, the overall user experience and look is key to making a good first impression.

Hearing that first impressions are extremely important is something that does not come as a surprise to anyone. You may, however, be surprised to learn that it only takes 1/10th of a second for a potential customer to form an impression of your business. This split second impression will shape a customer’s opinion of your company and can make the difference in their decision whether to do business with you.

All of your marketing materials, whether online or offline, should present your brand, your promise, and the value of your business. Cohesive marketing materials will help you communicate your brand to potential clients, and reinforce your message.

But how does a small business go about creating cohesive marketing material that represents your company and attracts customers? Hire a professional design company.

Companies that invest in quality design are perceived to be more trustworthy by potential customers. By hiring a professional design company, you will ensure that your marketing materials look professional and align with your company’s core values and messaging.

You may be tempted to save money by doing the design yourself, but you never get a second chance to make a great first impression, so don’t throw your hard earned money and efforts away with poorly designed material.

With years of experience in the industry, Caskey Group gives you the expertise and creative talent that will take your marketing efforts to the next level. Put our team of dedicated professionals to work today!

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Miraculous

Your team has pulled off some miracles for us and we feel that deserves our loyalty.

Casino Client, Delaware

Exceeded Expectations

I would like to commend Caskey Group on a fantastic job with preparing, printing and sending my company mailers. I really appreciate the outstanding customer service. It certainly exceeded my expectations.

Inspection Client, Maryland

Happy Customer

Just wanted to let you know that we talked with the client today and they were very pleased with the mailer and magnet. Nice job!

Graphic Design Client, Pennsylvania

Local Business

I love to give work to local businesses. Caskey Group is awesome, and so close by! Thanks for all your help! Our van looks great! When it needs to be replaced, I will give you a call!

Cleaning Service Client

Turned The Job So Quickly

Your team did a great job; I appreciate all the hard work to get this job turned around so quickly. I look forward to doing more business with you.

Casino Client, New Mexico

Looking toward the future…

So happy with your team and looking forward to working with Caskey now and in the future.

Education Foundation Client, Maryland

Magazine Design

A HUGE THANK YOU to your designer for her patience and excellent work on this issue!!!

Private School Client, Maryland

AMAZING job

AMAZING job on the Leadership Giving book. It looks great! Your delivery agent was super nice as well.

Nonprofit Client, Pennsylvania

Classy Operation

I admire your company for the great pieces you put out. Very creative, very engaging. You really have a classy operation.

Marketing Firm Client, Pennsylvania

Successful Delivery

Thanks, Caskey. Our customer was very happy and appreciated your ability to get the signs delivered on campus so quickly.

Construction Client, Pennsylvania

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