Making a Great First Impression: The Importance of Design

Posted on June 12th, 2017

FFF Catering BrochureYour company’s marketing material is often someone’s first impression of your brand. From business cards and brochures, to postcards and websites, the overall user experience and look is key to making a good first impression.

Hearing that first impressions are extremely important is something that does not come as a surprise to anyone. You may, however, be surprised to learn that it only takes 1/10th of a second for a potential customer to form an impression of your business. This split second impression will shape a customer’s opinion of your company and can make the difference in their decision whether to do business with you.

All of your marketing materials, whether online or offline, should present your brand, your promise, and the value of your business. Cohesive marketing materials will help you communicate your brand to potential clients, and reinforce your message.

But how does a small business go about creating cohesive marketing material that represents your company and attracts customers? Hire a professional design company.

Companies that invest in quality design are perceived to be more trustworthy by potential customers. By hiring a professional design company, you will ensure that your marketing materials look professional and align with your company’s core values and messaging.

You may be tempted to save money by doing the design yourself, but you never get a second chance to make a great first impression, so don’t throw your hard earned money and efforts away with poorly designed material.

With years of experience in the industry, Caskey Group gives you the expertise and creative talent that will take your marketing efforts to the next level. Put our team of dedicated professionals to work today!

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Magazine Design

A HUGE THANK YOU to your designer for her patience and excellent work on this issue!!!

Private School Client, Maryland

Looking Great

Signs arrived, they look great – thank you thank you!

Private School Client, District of Columbia

Wonderful and Kind

Caskey Group has been easy, and wonderful! Every employee has been kind and helpful. They make you feel like family!

Logistics Client

Looking toward the future…

So happy with your team and looking forward to working with Caskey now and in the future.

Education Foundation Client, Maryland

Miles Ahead of the Competition

Thank you! As always, I can count on you guys…miles ahead of the competition!

Private School Client, Maryland

Attentiveness

Many thanks to Caskey for your deep thoughts and insights on marketing, promotion, and program strategies for our programs. We appreciate the attentiveness we’ve received from Caskey.

Private School Client, Maryland

Birthday Card

For the 3rd birthday card…I’m going to put it on our fireplace at home with my other cards. Thank you for thinking of me!

Senior Living Client, Pennsylvania

Caskey Always Comes Through!

THANKS for making this happen! I always appreciate your customer service! Caskey always comes through!

Utility Client, Pennsylvania

Quality

Thanks again for turning this around so quickly and we are very happy with your quality.

Banking Client, Pennsylvania

We Are Very Proud

Working with the Caskey Group on this project was a pleasure. Their professionalism, expertise and attention to detail resulted in a product we are very proud of.

Foundation Client, Pennsylvania

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