Making a Great First Impression: The Importance of Design

Posted on June 12th, 2017

FFF Catering BrochureYour company’s marketing material is often someone’s first impression of your brand. From business cards and brochures, to postcards and websites, the overall user experience and look is key to making a good first impression.

Hearing that first impressions are extremely important is something that does not come as a surprise to anyone. You may, however, be surprised to learn that it only takes 1/10th of a second for a potential customer to form an impression of your business. This split second impression will shape a customer’s opinion of your company and can make the difference in their decision whether to do business with you.

All of your marketing materials, whether online or offline, should present your brand, your promise, and the value of your business. Cohesive marketing materials will help you communicate your brand to potential clients, and reinforce your message.

But how does a small business go about creating cohesive marketing material that represents your company and attracts customers? Hire a professional design company.

Companies that invest in quality design are perceived to be more trustworthy by potential customers. By hiring a professional design company, you will ensure that your marketing materials look professional and align with your company’s core values and messaging.

You may be tempted to save money by doing the design yourself, but you never get a second chance to make a great first impression, so don’t throw your hard earned money and efforts away with poorly designed material.

With years of experience in the industry, Caskey Group gives you the expertise and creative talent that will take your marketing efforts to the next level. Put our team of dedicated professionals to work today!

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THANK YOU

The design and printing on the card looks fantastic!!!! Thank you for turning it around so quickly.

Private School Client, Maryland

The bomb

We just received the yearly order reporting sheet. Thank you for working with us to achieve these savings. You are the bomb!

Public Utility Client, Pennsylvania

Customer Service

Thanks for your terrific team. Our customer service rep has been terrific – responsive, friendly, professional…and patient when we’ve made zillions of changes.

Private School Client, Maryland

This is Great!

I am so impressed. It is not often that I meet someone with ideas AND with the clarity of execution.

Senior Living Client, Pennsylvania

The handbooks look great!

Thank you so much for your patience, flexibility, hard work, and everything you did to get this done. We are so appreciative that our work with you always goes smoothly.

Private School Client, Maryland

Excellent Customer Service

Thanks again! As always, our customer service rep & the rest of the gang are taking EXCELLENT care of us!

Senior Living Client, Pennsylvania

Cutting Edge

Your company always impresses me with your cutting edge approach to design, technology, and strategy. I love it! We truly appreciate the working relationship our companies have.

Printer Client, Pennsylvania

Amazing Service and Positive Attitude

I wanted to thank all of you for getting this project out the door and meeting our outrageous schedule without a moment’s hesitation. I not only appreciate the amazingly good service but the positive friendly attitude that came along with it. Thank you so much.

Higher Education Client, Pennsylvania

Exceeded Expectations

I would like to commend Caskey Group on a fantastic job with preparing, printing and sending my company mailers. I really appreciate the outstanding customer service. It certainly exceeded my expectations.

Inspection Client, Maryland

Looking Great

Signs arrived, they look great – thank you thank you!

Private School Client, District of Columbia

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