Making a Great First Impression: The Importance of Design

Posted on June 12th, 2017

FFF Catering BrochureYour company’s marketing material is often someone’s first impression of your brand. From business cards and brochures, to postcards and websites, the overall user experience and look is key to making a good first impression.

Hearing that first impressions are extremely important is something that does not come as a surprise to anyone. You may, however, be surprised to learn that it only takes 1/10th of a second for a potential customer to form an impression of your business. This split second impression will shape a customer’s opinion of your company and can make the difference in their decision whether to do business with you.

All of your marketing materials, whether online or offline, should present your brand, your promise, and the value of your business. Cohesive marketing materials will help you communicate your brand to potential clients, and reinforce your message.

But how does a small business go about creating cohesive marketing material that represents your company and attracts customers? Hire a professional design company.

Companies that invest in quality design are perceived to be more trustworthy by potential customers. By hiring a professional design company, you will ensure that your marketing materials look professional and align with your company’s core values and messaging.

You may be tempted to save money by doing the design yourself, but you never get a second chance to make a great first impression, so don’t throw your hard earned money and efforts away with poorly designed material.

With years of experience in the industry, Caskey Group gives you the expertise and creative talent that will take your marketing efforts to the next level. Put our team of dedicated professionals to work today!

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Magazine Design

A HUGE THANK YOU to your designer for her patience and excellent work on this issue!!!

Private School Client, Maryland

Touching

We LOVE the video! The president of the school cried when looking at it.

Education Client, MD

Lightning Fast Turnaround

Thanks so much for the early delivery! I wasn’t expecting it til Wednesday. It looks good and it’s a relief to have it done! You are great!

Private School, Maryland

Great AND Fast

Thank you. They look great!!!!! I appreciate you guys knocking these out so quickly!

Trade Association Client, Maryland

You guys rock!

We don’t say it enough. You guys rock. Thanks for all your help.

Healthcare Client, District of Columbia

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Consulting Client, Michigan

Office is buzzing….

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Manufacturing Client, Washington

Just in Time

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Restaurant Client, Maryland

The BEST Bid Paddles!!

Thank you so much for the bid paddles. I can honestly say they are the prettiest ones we have ever had!!!

Private School Client, MD

Going Over and Above

I can testify that you go over and above in helping clients (like me) prepare a newsletter for print. Thanks a bunch!

Professional Association Client, Pennsylvania

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