Making a Great First Impression: The Importance of Design

Posted on June 12th, 2017

FFF Catering BrochureYour company’s marketing material is often someone’s first impression of your brand. From business cards and brochures, to postcards and websites, the overall user experience and look is key to making a good first impression.

Hearing that first impressions are extremely important is something that does not come as a surprise to anyone. You may, however, be surprised to learn that it only takes 1/10th of a second for a potential customer to form an impression of your business. This split second impression will shape a customer’s opinion of your company and can make the difference in their decision whether to do business with you.

All of your marketing materials, whether online or offline, should present your brand, your promise, and the value of your business. Cohesive marketing materials will help you communicate your brand to potential clients, and reinforce your message.

But how does a small business go about creating cohesive marketing material that represents your company and attracts customers? Hire a professional design company.

Companies that invest in quality design are perceived to be more trustworthy by potential customers. By hiring a professional design company, you will ensure that your marketing materials look professional and align with your company’s core values and messaging.

You may be tempted to save money by doing the design yourself, but you never get a second chance to make a great first impression, so don’t throw your hard earned money and efforts away with poorly designed material.

With years of experience in the industry, Caskey Group gives you the expertise and creative talent that will take your marketing efforts to the next level. Put our team of dedicated professionals to work today!

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Would Pay Double

I was actually thinking about paying you double this month – you have done such an amazing job for us! Thank you very much.

Nonprofit Client, Maryland

So Thoughtful

Just wanted to say thanks for my birthday card. So cute.

Advertising Client, Pennsylvania

Fabulous!

Thank you, All! They look fabulous! I just love them!

Healthcare Foundation Client, Maryland

Caskey Always Comes Through!

THANKS for making this happen! I always appreciate your customer service! Caskey always comes through!

Utility Client, Pennsylvania

THANK YOU

The design and printing on the card looks fantastic!!!! Thank you for turning it around so quickly.

Private School Client, Maryland

Commitment to Quality

Thanks again for all of your hard work, commitment to quality, and contribution to making our anniversary a success. I heard that people were so taken by the quality of the program you printed, they were taking extras.

Foundation Client, Pennsylvania

You are a Blessing

I can’t thank you enough for your one-on-one attention with this project. I truly appreciate it. The cards are beautiful. I can’t believe you you were able to get them out two days early for us. You are a blessing.

Camp & Retreat Center Client, Pennsylvania

Flipping for your Flipbook Technology

I further discussed your flipbook tool with our IT team and it looks promising. We did a sample test this morning. I am very excited!

Non-profit Client, District of Columbia

Quality Work

Your team really looks out for us and is mindful of our budget situation. We appreciate the quality of your work and your attention to it.

Healthcare Client, Maryland

Responsive and Very Helpful

We are happy to work with you. Your team has been great, responsive and very helpful.

Healthcare Client, Maryland

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