Making a Great First Impression: The Importance of Design

Posted on June 12th, 2017

FFF Catering BrochureYour company’s marketing material is often someone’s first impression of your brand. From business cards and brochures, to postcards and websites, the overall user experience and look is key to making a good first impression.

Hearing that first impressions are extremely important is something that does not come as a surprise to anyone. You may, however, be surprised to learn that it only takes 1/10th of a second for a potential customer to form an impression of your business. This split second impression will shape a customer’s opinion of your company and can make the difference in their decision whether to do business with you.

All of your marketing materials, whether online or offline, should present your brand, your promise, and the value of your business. Cohesive marketing materials will help you communicate your brand to potential clients, and reinforce your message.

But how does a small business go about creating cohesive marketing material that represents your company and attracts customers? Hire a professional design company.

Companies that invest in quality design are perceived to be more trustworthy by potential customers. By hiring a professional design company, you will ensure that your marketing materials look professional and align with your company’s core values and messaging.

You may be tempted to save money by doing the design yourself, but you never get a second chance to make a great first impression, so don’t throw your hard earned money and efforts away with poorly designed material.

With years of experience in the industry, Caskey Group gives you the expertise and creative talent that will take your marketing efforts to the next level. Put our team of dedicated professionals to work today!

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Extraordinary Web Design!

Our new web page designs are extraordinary! Thank you!

Military Client, Pennsylvania

This is Great!

I am so impressed. It is not often that I meet someone with ideas AND with the clarity of execution.

Senior Living Client, Pennsylvania

The Annual Report Was Perfect!

I am very impressed. Thanks for the great service and quality.

Financial Planning Client, Pennsylvania

The BEST Bid Paddles!!

Thank you so much for the bid paddles. I can honestly say they are the prettiest ones we have ever had!!!

Private School Client, MD

Spectacular Banners

These are spectacular! We love them! Thank you, as always, to the good people at Caskey.

Private School Client, Maryland

Local Business

I love to give work to local businesses. Caskey Group is awesome, and so close by! Thank for all your help! Our van looks great! When it needs to be replaced, I will give you a call!

Cleaning Service Client

I Could Not Have Asked for More

You guys were great and followed through with everything you said you would do. I couldn’t have asked for more from your end.

Scented Printing Client, Louisiana

THANK YOU

The design and printing on the card looks fantastic!!!! Thank you for turning it around so quickly.

Private School Client, Maryland

Approved!

Thank you for your patience and sharing of ideas.

Township Client, Pennsylvania

Just in Time

THANK YOU! You guys rock! I really appreciate the quick turnaround.

Restaurant Client, Maryland

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