Making a Great First Impression: The Importance of Design

Posted on June 12th, 2017

FFF Catering BrochureYour company’s marketing material is often someone’s first impression of your brand. From business cards and brochures, to postcards and websites, the overall user experience and look is key to making a good first impression.

Hearing that first impressions are extremely important is something that does not come as a surprise to anyone. You may, however, be surprised to learn that it only takes 1/10th of a second for a potential customer to form an impression of your business. This split second impression will shape a customer’s opinion of your company and can make the difference in their decision whether to do business with you.

All of your marketing materials, whether online or offline, should present your brand, your promise, and the value of your business. Cohesive marketing materials will help you communicate your brand to potential clients, and reinforce your message.

But how does a small business go about creating cohesive marketing material that represents your company and attracts customers? Hire a professional design company.

Companies that invest in quality design are perceived to be more trustworthy by potential customers. By hiring a professional design company, you will ensure that your marketing materials look professional and align with your company’s core values and messaging.

You may be tempted to save money by doing the design yourself, but you never get a second chance to make a great first impression, so don’t throw your hard earned money and efforts away with poorly designed material.

With years of experience in the industry, Caskey Group gives you the expertise and creative talent that will take your marketing efforts to the next level. Put our team of dedicated professionals to work today!

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Classy Operation

I admire your company for the great pieces you put out. Very creative, very engaging. You really have a classy operation.

Marketing Firm Client, Pennsylvania

Excellent Customer Service

Thanks again! As always, our customer service rep & the rest of the gang are taking EXCELLENT care of us!

Senior Living Client, Pennsylvania

Just in Time

THANK YOU! You guys rock! I really appreciate the quick turnaround.

Restaurant Client, Maryland

Nice Work

First of all, let me say you do really nice work! You’ve been able to take my vision to the level I was unable to accomplish with my limited resources and skills. Thank you!

Manufacturing Client, Pennsylvania

WOW!

This is neat…and I haven’t even logged in yet! I am just looking at the home page!

Marketing Firm Client, Pennsylvania

Impressed

I was really impressed with your execution on my project. I will definitely keep in touch for future projects.

Design Agency Client, New York

The BEST Bid Paddles!!

Thank you so much for the bid paddles. I can honestly say they are the prettiest ones we have ever had!!!

Private School Customer, MD

You guys are the bomb!

You did a fantastic job getting my jobs done by my due date — especially since it was such a small window of time. You deserve a big THANK YOU and recognition for a job well done.

Mailing House Client, Maryland

Graphic Design

FANTASTIC!! What a great idea. It looks wonderful!

Foundation Client, District of Columbia

The Annual Report Was Perfect!

I am very impressed. Thanks for the great service and quality.

Financial Planning Client, Pennsylvania

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