Making a Great First Impression: The Importance of Design

Posted on June 12th, 2017

FFF Catering BrochureYour company’s marketing material is often someone’s first impression of your brand. From business cards and brochures, to postcards and websites, the overall user experience and look is key to making a good first impression.

Hearing that first impressions are extremely important is something that does not come as a surprise to anyone. You may, however, be surprised to learn that it only takes 1/10th of a second for a potential customer to form an impression of your business. This split second impression will shape a customer’s opinion of your company and can make the difference in their decision whether to do business with you.

All of your marketing materials, whether online or offline, should present your brand, your promise, and the value of your business. Cohesive marketing materials will help you communicate your brand to potential clients, and reinforce your message.

But how does a small business go about creating cohesive marketing material that represents your company and attracts customers? Hire a professional design company.

Companies that invest in quality design are perceived to be more trustworthy by potential customers. By hiring a professional design company, you will ensure that your marketing materials look professional and align with your company’s core values and messaging.

You may be tempted to save money by doing the design yourself, but you never get a second chance to make a great first impression, so don’t throw your hard earned money and efforts away with poorly designed material.

With years of experience in the industry, Caskey Group gives you the expertise and creative talent that will take your marketing efforts to the next level. Put our team of dedicated professionals to work today!

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Nice Job!

The labels look great on our bags. It looks as if the design was actually printed on the bags. Nice Job! Thanks for your patience in working with us.

Food Industry Client, Pennsylvania

You Worked Hard to Make This Happen

Thank you so much for the extra effort you put forth to get the product out to the customers on such a timely basis. We have very happy customers, and I know that Caskey Group worked hard to make it happen.

Professional Association Client, Pennsylvania

Quality

Thanks again for turning this around so quickly and we are very happy with your quality.

Banking Client, Pennsylvania

Classy Operation

I admire your company for the great pieces you put out. Very creative, very engaging. You really have a classy operation.

Marketing Firm Client, Pennsylvania

Nice Work

First of all, let me say you do really nice work! You’ve been able to take my vision to the level I was unable to accomplish with my limited resources and skills. Thank you!

Manufacturing Client, Pennsylvania

I am ecstatic!

This is exactly what I have been trying to get my internal people to do “forever”. THANK YOU for taking the initiative and being ‘all over it’. I have really come to rely on Caskey for that!

Healthcare Client, District of Columbia

AMAZING job

AMAZING job on the Leadership Giving book. It looks great! Your delivery agent was super nice as well.

Nonprofit Client, Pennsylvania

Looking toward the future…

So happy with your team and looking forward to working with Caskey now and in the future.

Education Foundation Client, Maryland

The bomb

We just received the yearly order reporting sheet. Thank you for working with us to achieve these savings. You are the bomb!

Public Utility Client, Pennsylvania

Touching

We LOVE the video! The president of the school cried when looking at it.

Education Client, MD

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