IMb (Intelligent Mail® barcode) Track helps you track important or time-sensitive mail, such as direct mail and special event pieces, catalogs, checks, and timely offers. Tracking your mail translates into real business benefits by helping to improve your cash flow management, estimate in-home dates, spot potential fraud and more effectively staff your call centers.
IMb Track utilizes the postal service barcode to track direct mail through the postal system by customer name. This proprietary software gives our customers measurable statistics that are accessible from a secure, online dashboard. Key stats include:
- Which pieces of mail were scanned at each U.S. Postal Service facility.
- The number of days the mail was in the postal system.
- Which addressee’s mail was delivered or not.
This knowledge can improve your customer engagement by allowing you to coordinate your message delivery with other marketing tools and plan future marketing strategies with more accuracy.
To learn more about IMb Track and discover how it can improve your next direct mail campaign, click here to watch our video.