Door-to-Door Maps Enhance Direct Mail
Posted on March 4th, 2013
Caskey Group has added a new new product to enhance its New Neighbor Program and other client direct mail pieces. inROUTE is our new mapping package that allows you to add a unique customized map FOR EACH DIRECT MAIL PIECE that takes your customer from their home/business to your location.
“inROUTE will increase response rates of your direct mail campaigns by using individualized route maps in the best print quality. This is an exceptional tool to add to Caskey’s Variable Data Printing suite of services,” says president Tony Rife.
Targeting new movers within a geographic area around your location is an effective tool for most businesses. By showing each individual New Neighbor EXACTLY how close you are and how to get there door-to-door , you are able to dramatically increase your customer engagement.
Caskey can apply “inROUTE” to mailing quantities ranging from one dozen into the hundreds of thousands.