Get Personal with Variable Data Printing

Posted on September 19th, 2017

How personalized are your direct mail postcards? The more closely your postcards match the needs and interests of your customer, the higher your campaign’s overall response rate will be.

Many companies use a one-size-fits-all marketing approach that focuses more on quantity than quality. Their direct mail postcards are largely impersonal, with little distinguishing one recipient’s postcard from the next.

Luckily, at Caskey Group we offer a cost-effective way to personalize your direct mail postcards: variable data printing.

Variable data printing (VDP) is a method of digital printing that allows graphic or text elements to be easily and efficiently swapped out throughout a print job. For example, if you want to send a direct mail postcard to your client list, variable data printing lets you personalize your marketing efforts by presenting different offers or using different photos to better target specific types of customers.

This personalization creates a one-to-one connection as opposed to mass market “junk mail.” When you show that you know who your customers are, what problems they face, and how you can help them, they’re more likely to connect with your brand. Not only does variable data printing allow you to deliver a more targeted message to your prospects, but it also increasing their interest in your offer.

A study by Infosys found that 86% of consumers say that personalization has some impact on their purchasing decisions, and 25% report that personalization significantly influences what they purchase.

Whether you focus is B2B or B2C, variable data printing can benefit your business. So next time your planning a direct mail campaign, try using variable data printing and watch your response rates increase!

To learn more about all the ways to customize your next direct mail campaign, contact us today.

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Great AND Fast

Thank you. They look great!!!!! I appreciate you guys knocking these out so quickly!

Trade Association Client, Maryland

Miraculous

Your team has pulled off some miracles for us and we feel that deserves our loyalty.

Casino Client, Delaware

Amazing Service and Positive Attitude

I wanted to thank all of you for getting this project out the door and meeting our outrageous schedule without a moment’s hesitation. I not only appreciate the amazingly good service but the positive friendly attitude that came along with it. Thank you so much.

Higher Education Client, Pennsylvania

Looking Great

Signs arrived, they look great – thank you thank you!

Private School Client, District of Columbia

A meaningful relationship

I want to say how much Caskey means to our company. We appreciate how much your team always has our back. We love working with you!

Education Client, MD

Amazing Service

Looks great! I really appreciate everything you’ve done to make this work! Excellent service, as always!

Public Utility Client, New Jersey

Exceeded Expectations

I would like to commend Caskey Group on a fantastic job with preparing, printing and sending my company mailers. I really appreciate the outstanding customer service. It certainly exceeded my expectations.

Inspection Client, Maryland

Book Looks Awesome!

Binding is dead on. Color is excellent. Well done!

Graphic Design Client, Pennsylvania

Well Done!

Thank you SO much! I appreciate all you and your team did to keep us on schedule. I know we weren’t an easy customer! Kudos to you all!

Client, Ohio

Perfection

The envelopes were received and are perfect!

Printing Supply Client, Maryland

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