Digital vs. Offset Printing: What is Best for Your Project?

Posted on April 10th, 2017

At Caskey Group we offer a wide range of services, but at heart we are a commercial printer and pride ourselves on providing our customers with the finest quality printing and service. We understand that if you aren’t in the printing industry, digital and offset printing may be confusing to you. Printing is printing, right? Unfortunately, it isn’t as simple as that. Each print type has their own benefits depending on your project’s requirements.

Digital PrintingOffset Printing

Digital printing methods include inkjet or laser printers, which provide the ultimate flexibility, ability for customization, and optimal pricing for short runs. When each piece needs a unique code, name or address, digital is the only way to go. With Caskey’s color and black digital presses, you can do whatever you want at a price that works for your budget! For businesses that do not need a large run, or do not want to manage an inventory, digital printing is the best solution.

Advantages of Digital Printing:

  • Minimal press setup
  • Lower minimum quantities – as low as 1, 20 or 50 prints
  • Lower cost black and white printing available
  • Variable data capability – customize each piece you print

Offset Printing

Offset printing uses plates that are used to transfer an image onto a rubber blanket, and then back to the printing surface. It is called offset printing is because the ink is not transferred directly onto the paper. Offset printing is the best choice when you need to print large quantities such as direct mail postcards, business cards, brochures, pocket folders and more. From one-to-six colors and aqueous coating, offset printing gives you a wide variety of options that will help your piece stand out.

Advantages of Offset Printing:

  • Print Large Quantities – 500 or more
  • Cost effective – The more you print, the cheaper it is!
  • Specialty inks and varnishes available
  • Highest printing quality available

Still unsure about which is right for your project? Contact us today!

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I am ecstatic!

This is exactly what I have been trying to get my internal people to do “forever”. THANK YOU for taking the initiative and being ‘all over it’. I have really come to rely on Caskey for that!

Healthcare Client, District of Columbia

Speed and Quality

I am really impressed with the quality and speed of your work.

Advertising Client, Maryland

You Have The Edge!

The postcards look great! After a side-by-side comparison of your printing and my local printer’s, you DEFINITELY have the edge!

Greeting Card Design Client, Florida

Happy that Caskey is on my team!

The Caskey team created magic that will DEFINITELY make a difference for my client. I am proud to have Caskey on my team!

Marketing Client, Pennsylvania

First Class Expectation

Great job, team! You and your staff did everything first class, as we have come to expect from Caskey.

Printing Client, Mississippi

Amazing Service

Looks great! I really appreciate everything you’ve done to make this work! Excellent service, as always!

Public Utility Client, New Jersey

Fabulous

We received a TON of print collateral today and it all looks fantastic! I LOVE the Camper Kit! Thank you!!

Sports Camp Client, District of Columbia

Well Done!

Thank you SO much! I appreciate all you and your team did to keep us on schedule. I know we weren’t an easy customer! Kudos to you all!

Client, Ohio

Positive Response

Samples arrived today. Nice work and quality. We have had a positive response from the people who received the card. Thank you for your work on this. I appreciate you working to meet the (moving) deadline on when we wanted this to drop.

Private School Client, District of Columbia

You have been instrumental…

Thank you so much for all of the extra effort, work, and overtime you put in last Friday night. You went above and beyond. I am so grateful for everything you did for us. It means a lot. You have been instrumental in helping us produce a great product!

Private School Client, Maryland

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