Creating Sales Material That Sells

Posted on May 8th, 2017

Looking to freshen up your sales material? Think carefully and create a plan. Sales material stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned out carefully.

Members 1st Avenues PublicationStart by investing in good design. Eye-catching layouts grab attention, and provocative headlines and compelling text convince the reader to hear you out. Keep your production cutting edge and the marketing content fresh. If you cut corners on printing or circulate out-of-date information, your prospects might subconsciously conclude that you produce cheap, outdated products too.

Tie each printed piece to a goal in your overall marketing plan. Is the objective to drive new sales, cross-sell to existing customers, or communicate better with your stakeholders? The appropriate format (postcard, circular, product data sheet, package insert, newsletter) will naturally follow. Combinations of different elements – paper types, colors, and repetition­ – can produce powerful subliminal effects, so it is important that you work with a professional designer.

Consider portability. An oversized piece might gain attention, but what will make someone pick up your piece and take it with them and then pass it along to others?

Interiors Coupon Book Printed CommunicationsCommunicate directly and succinctly about what you are offering, what is in it for the reader, and what action the reader should take. It’s tempting to overload your documents with every capability and feature you offer, but this can overwhelm and disengage someone who is just learning about you. As they move through the sales funnel, you can introduce more complex printed collateral. At this stage, however, the content should be just intriguing enough and the call to action persuasive enough to inspire the reader to initiate further discussion.

Even the best sales collateral isn’t going to close the sale by itself. What it will do is provide outstanding sales support, reinforce your message, and stay behind as your brand messenger. So pay attention to your sales material and give it the attention it deserves.

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Oooohing and Awwwing

Our marketing packets are gorgeous! We are still oooohhhhing and awwwwwwwwing over them. We love, love, love them! Kudos to Caskey for a beautiful job!

Senior Living Client, Pennsylvania

This is Great!

I am so impressed. It is not often that I meet someone with ideas AND with the clarity of execution.

Senior Living Client, Pennsylvania

Positive Response

Samples arrived today. Nice work and quality. We have had a positive response from the people who received the card. Thank you for your work on this. I appreciate you working to meet the (moving) deadline on when we wanted this to drop.

Private School Client, District of Columbia

You guys are the bomb!

You did a fantastic job getting my jobs done by my due date — especially since it was such a small window of time. You deserve a big THANK YOU and recognition for a job well done.

Mailing House Client, Maryland

Just in Time

THANK YOU! You guys rock! I really appreciate the quick turnaround.

Restaurant Client, Maryland

Great effort

The sell sheets arrived today – the exact ones I was looking for and in the requested quantities. Thanks so much for your efforts!

Food Services Client, Pennsylvania

Caskey Always Comes Through!

THANKS for making this happen! I always appreciate your customer service! Caskey always comes through!

Utility Client, Pennsylvania

Flipping for your Flipbook Technology

I further discussed your flipbook tool with our IT team and it looks promising. We did a sample test this morning. I am very excited!

Non-profit Client, District of Columbia

You Worked Hard to Make This Happen

Thank you so much for the extra effort you put forth to get the product out to the customers on such a timely basis. We have very happy customers, and I know that Caskey Group worked hard to make it happen.

Professional Association Client, Pennsylvania

THANK YOU

The design and printing on the card looks fantastic!!!! Thank you for turning it around so quickly.

Private School Client, Maryland

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