Creating Sales Material That Sells

Posted on May 8th, 2017

Looking to freshen up your sales material? Think carefully and create a plan. Sales material stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned out carefully.

Members 1st Avenues PublicationStart by investing in good design. Eye-catching layouts grab attention, and provocative headlines and compelling text convince the reader to hear you out. Keep your production cutting edge and the marketing content fresh. If you cut corners on printing or circulate out-of-date information, your prospects might subconsciously conclude that you produce cheap, outdated products too.

Tie each printed piece to a goal in your overall marketing plan. Is the objective to drive new sales, cross-sell to existing customers, or communicate better with your stakeholders? The appropriate format (postcard, circular, product data sheet, package insert, newsletter) will naturally follow. Combinations of different elements – paper types, colors, and repetition­ – can produce powerful subliminal effects, so it is important that you work with a professional designer.

Consider portability. An oversized piece might gain attention, but what will make someone pick up your piece and take it with them and then pass it along to others?

Interiors Coupon Book Printed CommunicationsCommunicate directly and succinctly about what you are offering, what is in it for the reader, and what action the reader should take. It’s tempting to overload your documents with every capability and feature you offer, but this can overwhelm and disengage someone who is just learning about you. As they move through the sales funnel, you can introduce more complex printed collateral. At this stage, however, the content should be just intriguing enough and the call to action persuasive enough to inspire the reader to initiate further discussion.

Even the best sales collateral isn’t going to close the sale by itself. What it will do is provide outstanding sales support, reinforce your message, and stay behind as your brand messenger. So pay attention to your sales material and give it the attention it deserves.

Share Button

Attentiveness

Many thanks to Caskey for your deep thoughts and insights on marketing, promotion, and program strategies for our programs. We appreciate the attentiveness we’ve received from Caskey.

Private School Client, Maryland

Great AND Fast

Thank you. They look great!!!!! I appreciate you guys knocking these out so quickly!

Trade Association Client, Maryland

You have been instrumental…

Thank you so much for all of the extra effort, work, and overtime you put in last Friday night. You went above and beyond. I am so grateful for everything you did for us. It means a lot. You have been instrumental in helping us produce a great product!

Private School Client, Maryland

Making Things Easier…

Thank you, Caskey! We appreciate everything you do to make our jobs easier!

Medical Client, District of Columbia

Speed and Quality

I am really impressed with the quality and speed of your work.

Advertising Client, Maryland

I LOVE MY BUSINESS CARDS!

I received my cards and I LOVE THEM! Thank you so much for the time and effort you put into them. I really appreciate it.

Wellness Client, West Virginia

So Many Services!

Wow! Who knew you offered so many services?! Very nice website!

Non-Profit Client, Delaware

Graphic Design

FANTASTIC!! What a great idea. It looks wonderful!

Foundation Client, District of Columbia

Thank You

It has been a pleasure working with you directly. We look forward to continuing the relationship into the future.

Graphic Design Client, New York

Going Over and Above

I can testify that you go over and above in helping clients (like me) prepare a newsletter for print. Thanks a bunch!

Professional Association Client, Pennsylvania

View All | Submit a Testimonial