Today marks a significant day in Caskey history. Today Caskey Printing is CASKEY GROUP. We have a new name and logo that better reflects our full line of communications services.
While Caskey continues to offer its comprehensive suite of offset, digital, variable data (VDP), large format and scented printing services, we have evolved our offerings to address our clients’ needs. Caskey has supported clients with email blasts, QR codes, landing pages, and PURLs (personalized URLs) for many years. And there are many additional services coming soon.
Today also marks a change in Caskey’s leadership team. Founder Gregory Caskey is now Caskey Group’s CEO. Former VP of Sales Tony Rife is Caskey’s President.
Gregory Caskey reflected on the evolving printing industry, “The days of just putting ink on paper is no longer enough to satisfy the needs of our clients. Integration of new technologies allows us to track campaign results. With digital technology, we target consumers one-to-one with personalized messages. Customized storefronts and online ordering are becoming more popular within our client base. As Gen X continues to move into purchasing positions, online solutions will become not only popular, but essential to communications.”
Tony Rife noted, “I have watched Caskey grow from a small duplicator shop to one of the leading printing companies in the area. We will now grow into a premier communications company. My heart is in this company and with its employees. This move into the future was next obvious step.”