Caskey Group Awarded G7 Master Printer Qualification

Posted on April 20th, 2012

G7 Master Seal LogoCaskey Group has achieved its G7 Master Printer Qualification from IDEAlliance (International Digital Enterprise Alliance).  The G7 Master Printer Qualification recognizes Caskey’s process controls to provide accurate, consistent color matching throughout the printing process – proof to print.  There are currently 809 G7 Master Printers worldwide.

“I am very proud that our proof and printing teams are being recognized for something they were already doing every day,” said Tony Rife, Caskey Group President.  “Caskey’s printing standards and tight process controls have always provided our clients with the highest quality products with consistent and accurate color.  Earning our G7 credential is very important to us.”

Printing clients benefit from using G7 Master Printers.  The tight printing controls assure that projects printed at various times and across geographic regions will look remarkably similar.  This helps support clients’ branding standards and professionalism in their presentations.

Without G7 standards in place, the printing industry standard is to match “pleasing color” as defined by the client or press operator.  Because “pleasing color” may vary from person to person, G7 standards are critical to ensure consistency.

IDEAlliance reports that more print buyers are requiring G7 to provide consistency with multiple printing projects across large geographic distribution, printing methods, and reprints.   Caskey notes that since earning the qualification, several clients and prospects have expressed an interest in G7 printing facilities.

G7 is IDEAlliance’s industry-leading set of best practices for achieving gray balance which is the driving force for achieving visual similarity across all print processes.  The G7 Method defines a colormetric definition for gray balance and specifies ranges for consistency.

To achieve G7 Master Printer Qualification, candidate companies must:

  • Be trained in G7 calibration expectations,
  • Successfully pass an onsite audit to ensure all equipment, processes, and printed samples meet G7 standards.

G7 Master Printer Qualified companies must re-qualify annually to ensure they continue to meet G7 standards.

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You Have The Edge!

The postcards look great! After a side-by-side comparison of your printing and my local printer’s, you DEFINITELY have the edge!

Greeting Card Design Client, Florida

YOU ROCK!

Your email blasts have doubled my open rate. YOU ROCK!

Consulting Client, Michigan

Customer Service

Thanks for your terrific team. Our customer service rep has been terrific – responsive, friendly, professional…and patient when we’ve made zillions of changes.

Private School Client, Maryland

So Thoughtful

Just wanted to say thanks for my birthday card. So cute.

Advertising Client, Pennsylvania

Attentiveness

Many thanks to Caskey for your deep thoughts and insights on marketing, promotion, and program strategies for our programs. We appreciate the attentiveness we’ve received from Caskey.

Private School Client, Maryland

We are very pleased!

The mailers look fantastic! Great job. We are very pleased.

Marketing Firm Client, Pennsylvania

So Many Services!

Wow! Who knew you offered so many services?! Very nice website!

Non-Profit Client, Delaware

THANK YOU

The design and printing on the card looks fantastic!!!! Thank you for turning it around so quickly.

Private School Client, Maryland

Commitment to Quality

Thanks again for all of your hard work, commitment to quality, and contribution to making our anniversary a success. I heard that people were so taken by the quality of the program you printed, they were taking extras.

Foundation Client, Pennsylvania

The Best

The van looks fantastic. You’re the best! Thank you!

Medical Client, Washington, D.C.

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