Adding Texture and Pattern with Reticulating Varnish

Posted on March 28th, 2018

Skin is the largest organ in the human body, and given the fact that skin is wholly responsible for tactile (touch) sensations, it’s a wonder that so many marketing efforts completely ignore the influence skin’s sensory experience has on decision-making. Most marketing aims to appeal to the eyes first, and forget to take into account the powerful sense of touch. Recent research, however, has fueled new marketing tactics that seek to take advantage of physical touch in order to promote products, services, and brands.

One way to achieve a tactile effect in your marketing is through an on-press process called reticulation. This effect is achieved when a spot varnish and an overall UV coating is applied on top of standard offset print. When these two are mixed, there is a chemical reaction that results in a tactile and visual effect.

Reticulating Varnish creates a raised and textured coating affect that can give tangible depth, dimensionality and texture to images and words. You can simulate the feel of sand and silk – raise images off the page – or give the illusion of multiple layers – you can imitate the look of practically anything!

When reticulating varnish is applied to a colored background, it can create a subtle patterned effect.

When reticulating varnish is applied to an image, it gives it texture, dimension and movement.

Reticulating Varnish doesn’t just offer aesthetic benefits to your printed communications, is also has practical benefits as well. UV printing offers unbeatable turnaround times and provides protection from smudges, scratches and fingerprints. In addition, UV printing is a process that can truly be defined as environmentally friendly. UV inks are non-toxic, recyclable and because UV coating is curved into a solid by ultraviolet lamps, the process releases no volatile organic compounds (VOCs) and is non-flammable.

Specialty effect coatings and overprints continue to gain popularity as printed media attempts to distinguish itself from other types of media. You can evoke a mood, convey an attitude, project energy, or calm. You can take your reader on a tactile journey that would not be possible with other types of media in today’s digital world. If you are interested in Reticulating Varnish, or any other specialty coating, contact us today.

 

 

 

Share Button

Partnership

We have a good partnership going here. I would recommend you as strongly as possible!

Senior Community Client, Pennsylvania

Approved!

Thank you for your patience and sharing of ideas.

Township Client, Pennsylvania

Account Management is Wonderful

Our partnership is working out very well. I am extremely pleased with our Client Relationship Manager’s management of our account. Thank you!

Healthcare Client, District of Columbia

I am ecstatic!

This is exactly what I have been trying to get my internal people to do “forever”. THANK YOU for taking the initiative and being ‘all over it’. I have really come to rely on Caskey for that!

Healthcare Client, District of Columbia

Customer Service Star

I just wanted to send a note in regards to our customer service rep. She is a treasure! She knows what I need and want before I do most of the time.

Retail Client, Pennsylvania

Well Appreciated

Thank you SO much! I appreciate all you and your team did to keep us on schedule with our recent order. I know we weren’t an easy customer.

Print Broker Client, Ohio

Amazing Service

Looks great! I really appreciate everything you’ve done to make this work! Excellent service, as always!

Public Utility Client, New Jersey

Excellent Customer Service

Thanks again! As always, our customer service rep & the rest of the gang are taking EXCELLENT care of us!

Senior Living Client, Pennsylvania

You guys rock!

We don’t say it enough. You guys rock. Thanks for all your help.

Healthcare Client, District of Columbia

Attentiveness

Many thanks to Caskey for your deep thoughts and insights on marketing, promotion, and program strategies for our programs. We appreciate the attentiveness we’ve received from Caskey.

Private School Client, Maryland

View All | Submit a Testimonial